Goal 1 · Continuous (always-on)
Visibility and presence in the art field
Authentic artistic identity, continuous production, professional presence in discourse.
Rationale (why)
This goal is not a campaign — it is an always-on state. The purpose is not to vanish from the art discourse between exhibitions. You build credibility and awareness that you are an actively working artist.
Action plan (how)
- Document process, not only outcome: contemporary audiences consume the story of the work. Film and photograph the process — masking surfaces, mixing colour, the specifics of airbrush technique combined with classical painting.
- Archive updates (website): the site must not feel dormant. Once a quarter, add new works in high resolution with material and dimensions noted.
- Launch an art letter: social platforms limit reach. An email list (e.g. Ecomail, Mailchimp) is yours. Send a quality email three to four times a year to existing contacts with insight into current studio work.
Example in practice
On Instagram, do not post only a photograph of the finished painting — add a short studio video (Reels) showing delicate airbrush work, paired with a brief reflection on the painting's theme.