Goal 4 · Strategic (biannual goal review and outreach)

Appeal to institutions and galleries

Institutional validation, professional rigour, contextual relevance, reliability and professionalism.

Rationale (why)

Gallery institutions seek professional rigour, consistency, and the ability to articulate one's work. A curator needs a partner for discussion, not merely a supplier of canvases.

Action plan (how)

Artist statement: maintain a polished statement (ideally up to 300 words, in Czech and English) — conceptual background, chosen methods, philosophical reach.
Structured PDF portfolio: the website is for quick overview. For curators, keep a cleanly laid-out PDF as a cross-section of production with dates, techniques, and exhibition history.
Tracking and outreach: map the gallery scene. Select five galleries that fit thematically. Arrange a meeting with a curator. Apply regularly to open calls.

Target audience

Curators at public institutions (national galleries, kunsthalles), commercial gallery owners, art prize juries.

Key channels & tools

Professional artist statement and CV
PDF portfolio / catalogue raisonné
LinkedIn (professional network)
Open-call and residency applications

Key activities

Precise preparation of CV and artist statement.
Tracking and submitting applications for residencies and grants.
Scheduling meetings with curators with a finished portfolio.
Maintaining an overview of individual galleries' focus.

Success metrics

Number of commercial gallery representations.
Invitations to institutional group/solo exhibitions.
Successful residency acceptances.
Awards or nominations received.

Recommended cadence

Strategic (biannual goal review and outreach)

Example in practice When sending a portfolio to a curator, do not attach a ZIP of unnamed JPGs. Send one optimised PDF — each work on its own page, clear captions, opening with a textual anchor for the practice and CV.

Other strategic goals

Goal 1 Visibility Goal 2 Exhibition Goal 3 Collectors